Exchange Links but Carefully
************Publication Rules************ Webmasters Please Note
:You are allowed to Edit the content and the links that are used
as examples in this article as long as you include the resource
box at the end. To find out how you can profit from linking to
our site, see details about our Affiliate Program at
http://biz-whiz.com/article307.html
You may obtain the html formatted version of this article from
http://biz-whiz.com/print357.html
************Article Begins Here************
There are several factors that determine the benefit that you
get when you exchange links with any website. Sometimes you may
be giving away some of your hard earned PR (Page Rank) without
getting it back in return. While it is debatable if the primary
purpose of exchanges is the traffic or the PR gain, a
combination of both these motivations is usually present when we
exchange links. Apart from the direct traffic, some of the other
factors that help to determine the value of an incoming link are
1> The PR and number of links The higher the PR of the page
linking to your site, the better the link in general. The PR
that a page has, gets distributed between all the links o?n that
page, so the PR and the number of links together should be used
to determine the worth of a link. You can use the PR Checker
tool at http://biz-whiz.com/prchecker.html to compare the pr
transfer figures, this tool provides an exact value for the
estimated pr transfer based o?n a presumed formula.
2> Direct or Redirected Link Some sites like to keep track of
which link gets how many clicks. Many people believe that this
will prevent the PR from flowing; generally this is true but not
always. A 302 redirect is a temporary redirect which does not
pass the PR, where as a 301 permanent redirect allows the PR to
flow. For example, see the google back links at
http://www.google.com/search?q=link:http://biz-whiz.com/ebooks/im
m/ you will find that all the links are redirected from
http://biz-whiz.com/Downloads-req-getit-lid-4.html - This is
true for all our ebooks for sale at
http://biz-whiz.com/Downloads-req-viewdownload-cid-5.html - So
the point I am making is that not all redirected links are bad.
The HTTP Headers tool in the IP Toolbox at
http://biz-whiz.com/Sections-article17-page1.html can be used to
find out if the redirect is a 301 or 302. It is a good idea to
allow the partner webmaster the choice of a direct link or a
redirected link as done at our link submission page for our
links directory at http://biz-whiz.com/Web_Links-req-AddLink.html
3> Meta Tags The robots meta tags determines if a page will be
indexed by the searchengine or not. If the page linking to you
has a meta tag like
then there is no use of a link
from that page
4> robots.txt exclusions The robots.txt file is used to inform
the searchengine spider which pages o?n a site should not be
indexed. When you exchange links it is a good practice to look
at domainname/robots.txt just to get an idea if the page where
your link is going to be placed is within reach of the crawlers
- or not.
5> javascript includes or redirects Some webmasters may place
links in an external javascript file! Google has been crawling
external .js files and it is not likely that the search engines
can be fooled. You should always prefer an o?n page link to a
javascript link.
6> IFRAMES An IFRAME is a page inside another page. If you
encounter a site that is using an IFRAME to link to other sites,
you should visit the IFRAME url and check the PR of that page
independent of the outer page. You should determine the worth of
the link by the PR of the inner page.
7> In Context Links There is a good amount of speculation and I
myself do believe that incontext links are given more importance
by the searchengines. So if there was a choice between an
in-context link like The work at
home business community ... and a standalone link like Work at Home I would certainly go for the
in-context link.
8> Link Title It is important to have your keywords in your link
text. In addition to the link text the link 'title' parameter
also is believed to play some role. Work at Home is preferable to Work at Home When you move your
mouse over the first link, you will find a small tooltip like
description for the link. The title parameter works link the alt
for images.
9> Bold Links in bold are believed to be given more importance,
Work at Home Is
preferable to Work at Home
10> Prominence Some people have debated that the higher o?n the
page that your link appears, the more important it is considered
by the search engines.
Those are the points to remember when you exchange links. When
you search in google for link:yoursite.com you will be able to
see the important backlinks for your site (or your
competitor's). Usually pages with PR4 and above will show in
google backlinks and these links are the most valuable link
partners from the viewpoint of the search engines.
Add to Bookmarks (2)
Only registered users can write comments.
Please login or register.
Powered by AkoComment Tweaked Special Edition v.1.4.2
