The Testimonial Trick
One of the most popular methods of traffic generation is the
link exchange. Not only can they generate fairly targeted
traffic from other related web sites, the number of quality
links to your site is also a major factor determining your web
site's ranking in major search engines like Google.
The problem with link exchanges is that they require you to give
a reciprocal link in exchange for linking to your site. This
inevitably means that there will be a limit to the number of
links you can tastefully place on your site without compromising
your layout, content, and credibility. Links to other sites also
provide extra temptations for surfers to leave your site. Also,
search engines place more importance on the quality than the
number of sites linking to your web site. It is of course
difficult for small web sites to convince large, successful web
sites to exchange links with them.
An incredibly simple, but little used so is to use testimonials
to gain a link on large successful web sites, WITHOUT having to
place a reciprocal link on our own site! No webmaster, no matter
how successful, can resist an honest, glowing compliment to
their creation. The trick is to write short, flattering
testimonials for the content, design, functions, products,
services etc. of many web sites and send it to them as a sincere
"feedback".
Many webmasters will feel so flattered and want to publish these
"unsolicited" compliments to reinforce the credibility of their
web site and products. To make the testimonial credible, they
must naturally mention who it came from.
This would be your opportunity to request a link to your web
site. At a minimum, you should be able to get a link in the form
of "yourname, webmaster, yoursite.com ". This is really a
beautifully simple, no cost way of getting links in many high
quality web sites.
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