Linking Strategies for Newbies
One of the most crucial mistakes I made when I first started
Internet Marketing was not completely understand the importance
of proper back linking, anchor tags, keywords and the title tag.
The most important things to search engines is providing
relevancy to search results using keywords in the anchor tags
and back links. Back links to your website has become one of the
most or if not important aspects to better Search Engine Result
Positioning (SERP) using your keywords in your anchor tags.
One of the most common mistakes that I personally made with my
website was in the title was:
Title: Succeed Online with ES-Solution
The problem with that title was; What does that have to do with
my website and keywords? Search Engines base a lot of importance
on the keywords and the anchor tag contained in the back link.
Additionally, I submitted my website to many directories and
search engines using that title. What I am telling the search
engines? That my most important keyword or keyword phrase is
"Succeed Online with ES-Solution." How many possible searchs do
you believe would have that exact phrase or keywords? Zero.
My rankings for my keyword phrase "Internet Marketing eBooks"
were even more horrible!
Steps to avoiding this same mistake:
Step 1: Never using a descriptive title
Step 2: Choose the most relevant Keywords for your Title
Step 3: Create back links using the appropriate anchor tag.
My actions:
1. I changed my title to "Internet Marketing eBooks". Another
important idea behind your title and keywords is that the search
engines will shift around your keywords to make more phrases. I
only have 3 Keywords but using different combination, I have 3
good keyword pharses:
(1) Internet Marketing eBooks (2) Marketing eBooks (3) Internet
Marketing
2. And I began re-submiting my website to directories and
search engines with the proper title (anchor tag): "Internet
Marketing eBooks"
My results:
(1) I have several back links with the anchor text "Internet
Marketing eBooks", but unfortunately I still have some of the
old back links with the anchor text "Succeed on with
ES-Solution" dropping my overall relevancy to 54% when it should
be 100%.
(2) I have managed to achieve the number one ranking as of 6
December 2005 for the keyword phrase "Internet Marketing eBooks"
in MSN and the number two ranking in Yahoo.
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