The steps involved in Search engine optimization?
Step 1 : Website modification This step includes adding
optimized content to all pages in the website. This is necessary
because targeted keywords have to be added in the right density
at the right places.
Step 2 : Add tags Add or make changes to Meta tags, Title tags,
H1 tags, H2 tags and alt tags for images, after keywords
research.
Step 3 : Link building
a) Inbound links
Make the website available in about 100 directories and 80
search engines and trade forums to build up on number of
incoming links to the website. All submissions are done manually
including major search engines like Google, Yahoo and MSN.
b) Reciprocal links
1, Create a links page and make link exchanges with relevant
websites.
2, Find out all competitor websites with good ranking and
analyze where they have placed their links.
3, Then make sure our link is also placed there.
4, Gradual build up of relevant and quality reciprocal links.
5, Regular verification of reciprocal links.
Step 4 :Maintenance
Report on improvement in ranking on a regular basis
Re-optimization and resubmission based on client feedback
Website statistics monitoring and conversion tracking
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